BUFFALO, N.Y.--(BUSINESS WIRE)--Sept. 25, 1998--Amidst the gloom and
anxiety in Asian markets, India, long considered a laggard, is emerging as one
of the area's fastest-growing economies and brightest stars.
The country, which has been left relatively untouched by the current
economic crisis, is the third highest capitalized market in Asia (behind
Taiwan and Hong Kong). And, according to a recent Bloomberg study, is the home
of seven of Asia's top ten stocks (including numbers 1, 2 and 3).
As India's massive market (almost one billion strong) enters a period of
rapid growth in demand for consumer, industrial and high-technology products,
infrastructure and services, new opportunities are opening up for overseas
companies. To use them to advantage, however, requires knowledge of India's
complexities and innovative market entry strategies.
An excellent resource on the potentials of doing business in India is
the one-year-old, US-based web site -- India: Unlimited Avenues to an
Unlimited Market (http://www.indiaintl.com).
The site is a labor of love written and managed by Ram Narayanan, an
expatriate of Indian origin, and his American wife, Loral. Says Ram: "India is
a vibrant society with a diversified economy. A nation with a fast growing
middle class estimated presently at 300 million. A people with the largest
pool of English-educated scientific, technological, software and managerial
manpower in the world, outside of the United States. The question companies
should be asking themselves is not "Should we enter India?" But, "Can we
afford NOT to get into India?."
The India: Unlimited Avenues site is a storehouse of free information
focused wholly on the practically limitless opportunities presented by India
to businesses worldwide. It provides in-depth information on the country's
industrial and consumer markets, infrastructure, incentives for foreign
business, regulatory environment, entry strategy, state-by-state potential,
trade policies and procedures. It also includes condensed business news
articles about India, updated weekly, as well as an on-line Discussion Forum.
Companies looking for new global opportunities should not overlook
India. And, when looking at India, should not miss the India: Unlimited
Avenues web site for insights into that market's vast potential.